Mission,+Vision+&+Values

[[image:Image.jpg width="144" height="97" align="right"]]**Mission, Vision and Values**
The mission, vision and values of Johnson & Johnson were created in 1943 by Robert Wood Johnson II, son of the Company founder by the same name. The 'Credo', (translation meaning 'belief') clarifies the mission, value and vision driving Johnson & Johnson.

Johnson & Johnson Credo

Robert Johnson’s background and personal experience (religion, education, family background) suggests that this provided the basis of values within the Credo. As one point Johnson inherited an ample sum of money when his father died but had spent years working his way up the company ladder right from the bottom. He was also said to have had a strong civic commitment more than probably handed to him through his parents, as well having grown up in an era when privileged individuals were expected to give back a portion of their wealth to the community. He experienced life with average, everyday workers, their hardships, and this must have had a profound effect on his values and beliefs. As well, his background in the military and logistics enhanced Johnson & Johnson’s corporate strength. Alternatively, there are those who have said that he was an arrogant rich with a soft spot for fast cars, planes, boats, and the New York social scene. There was probably truth to both sides of the coin.

The Credo philosophically clarifies the mission of the company on a broad scale as follows. In the case of the Credo it is quite a long mission statement that clarifies a number of points. The vision of the company based on their website clarifies 'to be trusted to enrich the health and wellness of everyone, every day', but it's more than that. The vision and objectives of Johnson and Johnson is a combination of their Credo, drivers of growth, as well as Operating Model. Its strategic management is oriented around the combination of these three components.

Operating Model: 1. Being broadly based in human health 2. Managing their business for the long term 3. Taking a decentralized management approach 4. Focusing on their people and values

Drivers of Growth: 1. Innovative products 2. Robust pipelines 3. Global presence 4. Talented people.

The Credo speaks of their social responsibility to its stakeholders and shareholders, in order of precedence their Credo focuses on, firstly, 'doctors, nurses and patients, to mothers and fathers and all others who use our products', through low prices, high quality products, and customers must be serviced promptly and accurately, as well as suppliers needing to attain a fair profit.

Secondly, are their employees who must be treated with dignity and respect, have security in their jobs, good pay and benefits, adequate working conditions, as well as work/life balance. All employees must have an opportunity to be heard and voice suggestions and complaints. Training and advancement must be of equal opportunity for all, and management must be competent and their actions ethical.

Thirdly, communities, both local and globally. Johnson & Johnson employees must support charities, provide civic improvements, better health and education.

Fourth, the environment and its natural resources must be kept in good order and treated with respect.

Fifth, responsibility to stockholders. Johnson & Johnson must remain innovative through research and development, and damages to those the company holds important must be compensated if ‘mistakes’ occur. Equipment and facilities must be kept up-to-date and modernized, and new products must be realized and provided to the consumer. Financial reserves must be kept as a contingency pool during hard economic times. Finally, a sound profit must be made for stockholders.