Embedded+CSR+Principles?

**Are CSR principles embedded in the overall company mission and vision?**

The company's CSR strategy is outline in one page document Our Credo, which was written more than 60 years ago by General Robert Wood Johnson who was Chairman of the Board. The Credo describes Johnson & Johnson's responsibility towards its customers, employees, communities and shareholders.

· education · public health · environment · arts and culture · disaster relief
 * //CSR Focus://**

· own projects · sponsoring/philanthropy · research · volunteering & cooperation with partners
 * //Implementation of CSR://**

· corporate strategy & corporate credo · company products
 * //CSR Integration://**

· The company Credo reflects the priorities in this order: 1. Responsibility to doctors, nurses, patients, mothers, father and all others who use their products; 2. employees throughout the world; 3. communities and 4. Shareholders. All Credo-based decisions are filtered through this prioritization
 * //CSR Priorities://**

· Within headquarters
 * //Governance://**

· There is no attempt to sum the cost of all activities related to CSR. For philanthropy only, Johnson & Johnson contributed $ 591.9 in cash and products to causes worldwide in 2005.
 * //CSR Budget://**

Impact of CSR on stakeholders measured by: · Employee surveys · Third party evaluation · Key indicators for social and environmental performances Impact of CSR on Johnson & Johnson as a company measured by: · Impact on public attitudes · trust measured by e.g. reputation polls, third party evaluation
 * CSR Measurement & Monitoring:**

//1.// Women's Health //2.// Children's Health //3.// Community Responsibility //4.// Access to Care //5.// Advancing Health Care Knowledge //6.// Global Public Health (with a specific emphasis on HIV/AIDS).
 * //The Company's philanthropy program reaches people on six continents, and focuses on five key platforms://**

Johnson & Johnson engages in a variety of programmes and partnerships with organisations as part of its commitment to the environment and sustainable growth. Furthermore, the company aims at reducing overall consumption of resources and covers important topics such as waste reduction, energy and water.
 * //Environment://**

Health and safety programmes address the company's employees as well as the communities in which they operate. These programmes focus on ergonomics, machine safety, and health and well-being. The "Healthy People 2010" programme is an initiative focusing on promoting a healthy and productive work force by concentrating on four key health targets: smoking cessation, blood pressure, cholesterol and physical activity.
 * //Health and Safety://**

Executive Committee
 * //CSR Representative Reporting to://**