CSR+Assessment

==== Robert Johnson II began the process of corporate acquisitions to add to the company’s portfolio and expand its base products and services. As of 2010 Johnson and Johnson has over 250 subsidiaries in the fields of pharmaceuticals, scientific research & development, vision (ocular), surgical practices, surgical equipment, diagnostics, as well as a host of other companies. ====

==== As each company is acquired it remains intact in name and purpose yet is fully owned by Johnson and Johnson. This decentralized global group of companies allows Johnson and Johnson to avoid tarnishing its parent company name and logo when questionable, unethical, amoral, or corrupt practices come to light in the media relating to one of its subsidiaries. It is a common tactic used by many corporations to avoid negative public perception towards the parent corporation and thus lose market share if that perception sours. ====

==== There is massive pressure on a corporation the size of Johnson and Johnson to perform to shareholder and stakeholder expectations. The factors of satisfying society at large, maintaining brand image, shareholder pressure, monitoring and ensuring that ethical investing occurs, planning and reporting of CSR and Sustainability, are considerable tasks to balance and are just a few of the components they are responsible for not only inter and intra-corporate but extra-corporate in society at large. ====

**Overall Assessment**

**Business-related and Economic Assessment**

**Ethics and Social Assessment**

**Environment and Sustainability Assessment**